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Every part of an IKEA store is engineered to manipulate your decisions. The meatballs aren't an accident.
Henry Molaison had his hippocampus removed in 1953. For the next 55 years, he lived in a permanent present tense — unable to form a single new memory.
In 1971, Philip Zimbardo turned a Stanford basement into a prison. Within 36 hours, the guards became sadistic. The experiment was supposed to last 2 weeks.